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Marketing Degree – Sales Management Specialization

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Earn Your Bachelor’s Degree in Marketing with a Sales Management Specialization

With a Marketing Bachelor of Science degree specializing in Sales Management, you can advance your professional sales management skills to develop compelling strategies and tactics. This flexible, fully online program helps you develop and utilize integrated marketing and sales strategies in order to appeal to your target audience and fulfill customer needs.

Through curriculum developed to reflect the latest in sales management practices, you can learn relevant sales and marketing skills from industry-experienced faculty in courses that are aligned with the American Marketing Association (AMA) Professional Certified Marketing (PCM®) certification. You may also be eligible to sit for the Certified Associate in Project Management® (CAPM®) exam and the Project Management Professional® (PMP®) certification exam through the Project Management Institute.

Complete your Associate’s or Bachelor’s degree in as few as 18 months. Save time and money on your degree with self-directed assessments. These $149 online assessments allow you to prove that you already have the knowledge in a particular course and don’t need to take it.

Accelerated Master’s Pathway

You can take one MBA course as part of your Bachelor’s program—at Bachelor’s tuition rates. That saves time and up to $1,097 on your MBA.


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As a Marketing student with a Sales Management specialization, you can:

  1. Understand processes used to identify and execute new areas of business, partnerships and market opportunities.
  2. Gain a comprehensive understanding of marketing campaign execution utilizing creative marketing solutions that integrate both traditional and online marketing channels.
  3. Demonstrate how to motivate a sales force and actively communicate customer needs in order to fulfill business goals.
  4. Analyze data and market conditions for sales forecasting, then develop improvements and strategies for overall sales force performance.

Empowered Learning®

Your online Marketing Degree – Sales Management Specialization degree courses are built in Empowered Learning®, which allows you to:

  • Access courses anytime, from almost anywhere
  • Go faster when you can, and slower when you need to
  • Create real-world projects that prove your new knowledge
  • Stay connected with faculty and peers in live sessions

Still curious about Empowered Learning®? Watch the video to learn more.

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Ready to pursue your Marketing Degree – Sales Management Specialization?

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