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Marketing Degree – Digital Marketing Specialization

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Earn Your Bachelor's Degree in Marketing with a Digital Marketing Specialization

At Rasmussen University, our Marketing Bachelor of Science degree specializing in Digital Marketing can help prepare you to succeed as a well-rounded marketing and sales professional and play an active role in the evolving digital economy. This flexible, fully online program helps you create cutting-edge digital advertising, develop compelling content and utilize Search Engine Optimization (SEO) to build a brand image and advance your business goals.

Complete your Associate's or Bachelor's degree in as few as 18 months. Save time and money on your degree with self-directed assessments. These $149 online assessments allow you to prove that you already have the knowledge in a particular course and don’t need to take it.

Accelerated Master’s Pathway

You can take one MBA course as part of your Bachelor’s program—at Bachelor’s tuition rates. That saves time and up to $1,097 on your MBA.


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Through curriculum developed to reflect the latest digital practices and aligned with the American Marketing Association (AMA) Professional Certified Marketing (PCM®) certification, you can learn valuable marketing skills from industry-experienced faculty in courses that are offered fully online. As a Digital Marketing student, you can:

  1. Build a brand image that highlights an organization’s services and value propositions using innovative and creative digital advertising.
  2. Develop compelling, creative content to attract your business’ target audience and continue to design content based on the consumer’s needs and responses.
  3. Explore SEO marketing strategies and techniques to effectively optimize marketing initiatives for engagement and conversion.
  4. Integrate visual and social media initiatives into marketing campaigns to increase consumer and business engagement.

Empowered Learning®

Your online Marketing Degree – Digital Marketing Specialization degree courses are built in Empowered Learning®, which allows you to:

  • Access courses anytime, from almost anywhere
  • Go faster when you can, and slower when you need to
  • Create real-world projects that prove your new knowledge
  • Stay connected with faculty and peers in live sessions

Still curious about Empowered Learning®? Watch the video to learn more.

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Ready to pursue your Marketing Degree – Digital Marketing Specialization?

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